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• Search Engine Optimization involves a variety of tactics designed to enhance a website's performance in search results.
• Content marketing is a key component of SEO, as it helps to answer patient questions.
• Search Engine Marketing (SEM) is particularly significant for healthcare practitioners, as patients are often looking for care in their immediate vicinity.

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In today's intensely competitive online landscape, exposure is paramount for businesses seeking lasting success. This is where SEO comes in. By implementing strategic SEO techniques, companies can enhance their placement in search engine results pages (SERPs), thereby driving more targeted traffic to their websites.

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